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Few Nonprofits Use Social Media to Promote Causes

social media

While the majority of nonprofit organizations are  knowledgeable about using Facebook, Twitter and other social media, only one in  eight believes they have an effective social media strategy, according to a 2011 survey of 275 nonprofit organizations by Campbell & Co. consulting firm.

Of nonprofits surveyed, only 12.5 percent said they  were highly satisfied with their efforts in the social media realm and were constantly innovating. At the other extreme, 6.3 percent said social media is  overwhelming to them and they don’t know where to start, and another 7.9  percent said management does not see the value of social media.

In between, the majority of nonprofit associations,  55.5 percent, said they were knowledgeable and able to use social media, but  could do a better job of using it. Many groups, 43.3 percent, say they don’t have time to devote to social media.

Facebook was the most used and effective social media  platform, according to the respondents, with Twitter and LinkedIn ranking lowest in terms of use and effectiveness.


Jackie’s leadership allowed me to stay focused when faced with an audit a month after returning from extended leave. She stays in contact with me throughout the year and responds immediately to any questions … I am always impressed by the quick turnaround time. Our audit always goes smoothly.

Feng Zhang |  Finance Manager
The Arc of the United States