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Few Nonprofits Use Social Media to Promote Causes

social media

While the majority of nonprofit organizations are  knowledgeable about using Facebook, Twitter and other social media, only one in  eight believes they have an effective social media strategy, according to a 2011 survey of 275 nonprofit organizations by Campbell & Co. consulting firm.

Of nonprofits surveyed, only 12.5 percent said they  were highly satisfied with their efforts in the social media realm and were constantly innovating. At the other extreme, 6.3 percent said social media is  overwhelming to them and they don’t know where to start, and another 7.9  percent said management does not see the value of social media.

In between, the majority of nonprofit associations,  55.5 percent, said they were knowledgeable and able to use social media, but  could do a better job of using it. Many groups, 43.3 percent, say they don’t have time to devote to social media.

Facebook was the most used and effective social media  platform, according to the respondents, with Twitter and LinkedIn ranking lowest in terms of use and effectiveness.


In the years that I have been working with Robert Albrecht, he has proven to be one of the most productive, reasonable and reliable auditors I have ever worked with. He takes his time analyzing the audit conditions at HQ and mission level before the audit to ensure that the time spent at our facilities is productive and can be 100% dedicated to the important task of finishing a reliable, complete audit in a timely manner

Luis M. Garcia |  Director of Finance
Action Against Hunger (ACF) International