Ask the Association Marketing Expert

Nonprofit associations face complex marketing challenges — tight budgets, lean teams, diverse audiences, and the ongoing pressure to show value. This live, interactive “Ask the Association Marketing Expert” session puts your questions front and center.

Our guest, Karen Taylor, Partner & CMO at Mekanic, brings deep experience helping mission-driven associations evolve their brands, engage their audiences, and grow with purpose. From membership to sponsorship to content strategy, she’s led the work from both inside and alongside organizations navigating change.

After a rapid-fire trend scan, we’ll dive into your biggest questions and share real examples of how to:

• Turn your value proposition into messaging that lands
• Build campaigns that lift registration without draining the team and budget
• Keep members engaged between touchpoints using lightweight nurture flows
• Repurpose content across email, web, and social with what you already have
• Use data and AI to focus your time where it matters most

Location:

4550 Montgomery Avenue, 10th Floor, Bethesda, MD 20814

CPE Credit:

This event is expected to qualify for 1.5 CPE credits.

Event Agenda

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