Mission and Vision
GRF was created to make a difference
The story of GRF CPAs & Advisors began in 1981 with a unique mission for an accounting firm. Michael C. Gelman and Jerrold Rosenberg wanted to do more than provide professional services, they wanted to make a difference. They combined their accounting practices to focus on serving local nonprofit entities in the Washington, D.C. region. With the merger of Michael Freedman’s practice in 1988, the firm became Gelman, Rosenberg & Freedman CPAs and the mission expanded to serve philanthropic organizations worldwide.
Our Mission: Advancing Talent, Clients & Communities
We harness the power of diverse talent, industry expertise, and cutting-edge technology to drive our clients’ success.
Our core values are:
- Integrity
- Excellence through knowledge
- Client-focused service
- Mutual respect
- Leadership & impact
- Passion & enthusiasm
Our Vision for the Future
Vision Statement
We are building the next-generation CPA and advisory firm—fiercely independent, unapologetically people-first, and relentlessly innovative. Powered by purpose, we lead with impact in our communities, deliver exceptional service to our clients, and cultivate a culture where transparency, talent, and technology fuel our collective success.
Preserving Independence
In a rapidly consolidating industry, we are steadfast in our commitment to remain independent. This empowers us to deliver highly personalized, expert-driven service, allowing our clients to benefit fully from our deep professional relationships and tailored solutions.
Community Impact
We are dedicated to being active partners in the communities we serve—contributing time, resources, and expertise to help foster growth, resilience, and lasting positive change.
Innovation Through Technology
We embrace advancing technologies that enhance our ability to serve clients—strategically integrating tools that elevate, rather than replace, the human insight and technical excellence of our team.
Investing in People
We are committed to attracting, developing, and retaining exceptional talent—cultivating a workplace recognized nationally for excellence, opportunity, and professional growth. Through these efforts, we are building a firm for the next generation.
ESG Leadership
As sustainability and transparency shape the future of business, we will expand our Environmental, Social, and Governance (ESG) capabilities and guide our clients in achieving their environmental, social, and governance objectives with confidence and integrity.
Questions? Reach Out.
We enjoy hearing from current and prospective clients, future interns and employees, and others in our community.