May 20, 2020

Many charitable organizations find themselves in a time of crisis as the global economy slows to accommodate social distancing. The good news? The most recent economic recession taught us that staying connected with donors, remaining focusing on the organization’s mission and becoming even more strategic about fundraising efforts will help organizations survive most disruptive events. When it comes to fundraising in 2020 and beyond, your organization’s fundraising strategy is more important than ever in a tough competition for donors.

This webinar explores the elements your organization should consider when revisiting your fundraising strategy. Participants will come away with the data, tactics and best practices they need to pivot and continue to fund critical support for those they serve.


  • Understanding donors in this new landscape
  • Tactics and best practices for donor engagement
  • Customized donor communications


Slide Deck

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Heidi Gider | Senior Consultant, The Rainmakers Group and Senior Director of Development, Young Invincibles

Trevor W. Williams, CPA | Partner, GRF CPAs & Advisors

Heidi Gider

Heidi Gider is a Senior Consultant with The Rainmakers Group as well as the Senior Director of Development at Young Invincibles in Washington, DC. She has worked in all areas of resource development and nonprofit management since 1996.

Heidi previously held the position of Director of Development at numerous local and national nonprofit organizations, including Alliance for Justice. She is a long-time champion of individual rights, equitable access to legal services, and social justice, and currently serves on the Board of Responsive Law. She has chosen to work with organizations that help her pursue her personal and professional goal: advocating for the under-served. Heidi also worked at the National Women’s Health Network as their Director of Advancement, Equal Rights Advocates in San Francisco, as well as the Society for Women’s Health Research and the Legal Aid Society of the District of Columbia, where she served as their first Director of Development. She is a Senior Consultant with The Rainmakers Group, a DC-based firm, which provides development services to small-to-mid-size nonprofit organizations. Through the Association of Fundraising Professionals Golden Gate Chapter Mentor Program, she advised a fellow.

An enthusiastic and experienced public speaker, she has presented at the Bridge Conference, Center for Nonprofit Success, Direct Marketing Association, and Merrill Lynch. Heidi is a graduate of Bard College and studied abroad as part of St. Clare’s Oxford Liberal Arts Semester programme. She is a Notary Public in DC.