Our Mission and Values

The Gelman, Rosenberg & Freedman Mission

GRF’s overall mission is to provide exceptional audit, tax and consulting services to our diverse client base.

Technical Excellence

Technical Excellence is the underlying core value for everything we do. We are committed to training and developing our staff to ensure that each client receives value through our technical expertise. Our firm values collaboration, professionalism and personal ownership to understand all of our client’s needs. This includes an understanding not only of your accounting systems, but also your operations, people, history, culture, challenges and opportunities.

Personal Attention

Personal Attention is the foundation of our philosophy on client service. The engagement partner and their team will directly participate at every level, and they are readily available to discuss questions or concerns as they arise.

Ongoing Communication

Ongoing Communication is fundamental to the development of a successful partnership. We provide industry alerts about new and relevant regulations. Informal meetings with our clients give us the opportunity to discuss the industry, operating environment and the impact of financial management decisions.

Staff Continuity

Staff Continuity is critical to building strong, sustainable relationships with our clients. Members of the engagement team invest time and effort becoming familiar with our clients’ operations, policies and procedures, and the external factors that influence their operations. The more knowledgeable we become about each client, the better able we are to respond to their needs. For this reason, it is beneficial to everyone to keep the engagement team intact from year to year to ensure that each client will be served by the individuals most familiar with their account.

Community Service

Community Service is not just an act of corporate responsibility, but an integral component of leadership as well as personal and professional success. By participating in community service, everyone at GRF feels a stronger connection to their community, each other and the firm’s mission. In addition to our firm-wide volunteering activities, partners and managers also engage in the nonprofit community by serving on boards of directors and committees. We have also sponsored the Excellence in Chief Executive Leadership (EXCEL) award for nonprofit leadership since 2006. Supporting this award demonstrates our commitment to helping nonprofits advance their missions.

Diversity

Diversity describes who we are as a firm. We believe our people should reflect the world in which we live and the clients we serve. Employing a diverse team provides unique and valuable perspectives that benefit both our firm and our clients. Of all of our staff members, approximately half are from geographically and ethnically diverse backgrounds and they speak 18 languages.

Vision Statement

Our primary purpose as an organization is to deliver high quality financial products both in appearance and content. We will continue to be known as the firm where personal attention will never become obsolete. We want to employ people who are extremely satisfied and who go the extra mile for clients. We want a culture of growth, profitability and enthusiasm throughout the firm.

Values

All of our people are proudly committed to the following values:

  • Integrity – Always dealing with our clients and our colleagues in a fair and ethical manner; gaining trust through our actions.
  • Knowledge – The value we place on our ability to develop leaders and the need to continually grow our collective technical expertise to meet the needs of ever more sophisticated clients.
  • Service – Encompasses the concept of quality in everything we do, having a service-mindset when dealing with clients and demanding a lot of ourselves.
  • Respect – Respect for one another in the office will lead to greater productivity and staff satisfaction, which should result in lower turnover.
  • Leadership – Leadership both within the firm with respect to developing our next generation of leaders and within our market segment with respect to being recognized by current and prospective clients as a firm that is the leading expert in the field.
  • Enthusiasm – Employing and nurturing staff with a passion for providing the highest-level quality service to our clients.