Jim Norton, CPA

Principal, Accounting Technology Services


CTCPA Magazine Cover Article

Jim Norton’s featured article on financial planning and analysis in CTCPA Magazine

Mr. Norton is a principal at GRF CPAs & Advisors and leads the firm’s Accounting Technology Services (ATS) practice. He has over a decade of experience involving public accounting, private industry, and nonprofit organizations, including membership organizations, associations, and multi-entity organizations. During his career, he has also held a variety of nonprofit leadership roles ranging from Financial Lead for Meals on Wheels and Interpreting Services programs to CFO of a large regional Chamber of Commerce.

With a strong passion for process improvement, enhancement, and transformation through technology, Mr. Norton is a creative problem-solver who leverages his experience with system implementations both as a consultant and a client. He and the ATS team develop creative, functional solutions to address clients’ business process and reporting challenges based on direct end-user experience with the latest software tools.

Mr. Norton cultivates and manages the firm’s partnerships with key accounting technology software solutions for cloud-based accounting, time & expense, AP and AR automation, grants management, payroll/HCM, CRM, budgeting & planning/FP&A, AI/Machine Learning, among others. As a Sage Intacct ecosystem leader and GRF’s VAR partnership lead, he is a frequent speaker at Sage Intacct’s conferences. He represents GRF as a Consultant Member of the Information Technology Alliance. Mr. Norton is also involved extensively with the Connecticut Society of CPAs as an author for publications, participant in multiple committees, incoming member of the 2022-2023 board of directors, and chair of the advisory council. In 2023, Mr. Norton became an inaugural member of the newly-established Southern Connecticut State University Accounting Advisory Board.

Education and Certifications

  • B.S. in Business Administration and Accounting, Southern Connecticut State University, New Haven, CT
  • Sage Intacct Implementation Specialist

Professional Affiliations

  • Southern Connecticut State University Accounting Advisory Board, Inaugural Member
  • CT Society of CPAs, Rocky Hill, Connecticut
  • Member of the Information Technology Alliance (ITA)
    • 2023 ITA Consulting Reseller Planning Committee
      Information Technology Alliance (ITA)

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