Creative Dining’s accounting practices didn’t match the high caliber of its customer-centric foodservice offerings. Prone to frequent crashes, QuickBooks was poorly suited to scale with the company’s rapid growth. Creative Dining staff at client locations spent hundreds of hours each week manually entering data into Google Sheets to produce P&L reports, which would then need to be reconciled against financial data in QuickBooks managed by corporate accounting. Frustration among finance personnel was high. Plus, the company found it increasingly difficult to hire programers with the specialized skills needed to maintain a homegrown accounts payables system.

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