February 23, 2021

The Partnership Allows GRF to Tap into a Growing Market for Cloud-based Financial Applications

GRF CPAs & Advisors (GRF), a full-service professional services firm providing clients with audit and assurance, tax, outsourced accounting and advisory solutions, today announced the firm has launched a new Accounting Technology Services practice. The firm’s newest practice area expands GRF’s strategic partnership with Sage Intacct, a recognized leader in cloud financial management software. After several years as a member of the Sage Intacct Accountant Program, GRF has extended its relationship with Sage Intacct in response to increased demand for Software as a Service (SaaS) business solutions from prospects and clients. As a Sage Intacct Value Added Reseller (VAR), GRF will now sell, implement, support, and develop enhancements for the award-winning Sage Intacct cloud financial management system.

“With remote work creating a seismic shift in operations for many of our clients, now was the right time to offer new solutions for accounting and reporting,” said GRF Partner and Director of Outsourced Accounting & Advisory Services, John Pace, CPA, CVA. “GRF selected Sage Intacct after exploring the top cloud accounting systems on the market and determining its best-in-class functionality was the best fit for our client base.” He added, “The firm is leveraging Sage Intacct as the cornerstone for our emerging Accounting Technology Services practice which will be led by Jim Norton.”

With a career spanning roles in public accounting, private industry and nonprofit organizations, Jim Norton, CPA, Senior Manager, focuses on process improvement and implementation of technology solutions for clients. A Sage Intacct implementation expert, he assists clients with leveraging software to develop creative, functional solutions to address unique process and reporting challenges and opportunities.

Sage Intacct delivers incredible value to users by empowering finance teams with deep functionality that automates even complex processes and surfaces the richest financial and operational insights to help companies grow. Sage Intacct also offers an easy path to extend the solution by seamlessly connecting with other best-in-class solutions business rely on, so that the entire organization can stay on the fast track to growth. Sage Intacct focuses on delivering a solution that puts client success first, and that commitment has allowed it to earn the highest customer satisfaction in the industry.

GRF’s clients will also benefit from Sage Intacct’s reporting and analytics capabilities. Sage Intacct’s general ledger uses dimensions to capture the business context of transactions, operational measures, and budgets. As a result, companies can quickly create reports that analyze real-time business performance by business drivers without having to manage a chart of accounts with hundreds of segments. Sage Intacct’s financial and operational dashboards convey the big picture at a glance and can be tailored to the specific needs of each stakeholder.

“We continue to attract top firms to the Sage Intacct Partner Program,” said Taylor Macdonald, Sage’s SVP of Channels for Sage Intacct. “GRF’s previous experience using our software as a Sage Intacct Accountants Program partner will serve customers using its new Accounting Technology Services practice well. We look forward to working closely with GRF to ensure this newly expanded relationship is a success.”


About GRF CPAs & Advisors

Headquartered in the Washington, DC metropolitan region with locations in Bethesda, MD and New York, GRF CPAs & Advisors is a full-service professional services firm providing clients with audit and assurance, accounting, tax and advisory solutions. Celebrating 40 years of service in 2021, the firm supports the financial and operational success of for-profit and tax-exempt organizations locally, nationally and around the world.

Formed in 1981 through the merger of the practices of Michael C. Gelman and Jerrold Rosenberg, the firm expanded in 1988 with the addition of Michael A. Freedman and became Gelman, Rosenberg & Freedman CPAs. Today, GRF is recognized among Inside Public Accounting’s Top 200 Firms, Accounting Today’s Best Accounting Firms to Work For and the Washington Business Journal’s Top 25 Accounting Firms. Accounting Today also honored the firm among their Firms to Watch, Top Firms in the Capital Region and Best Firms for Young Accountants.

The firm is a member of CPAmerica, Inc., one of the largest associations of CPA firms in the United States. GRF’s membership guarantees clients access to the expertise and resources of more than 4,000 accounting and advisory professionals at 78 member firms throughout the country. CPAmerica is a member of Crowe Global, providing clients with access to the eighth largest accounting network in the world with over 200 independent firms in more than 130 countries.

For more about GRF CPAs & Advisors, visit our website at www.grfcpa.com.